Executive Program In Advanced Marketing Strategy From IIM Indore in at NIIT Imperia, Mumbai, Course Fees, Syllabus

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Executive Program In Advanced Marketing Strategy From IIM Indore
NIIT Imperia
NIIT Imperia, Mumbai
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info@niitimperia.com
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Following are the admission and eligibilty details of Executive Program In Advanced Marketing Strategy From IIM Indore from NIIT Imperia. Here you will also find details about this college.

This programme is to develop strong conceptual and theoretical foundations of Marketing Strategy. The conceptual core of the programme is of deeper understanding of marketing strategy, costs, innovation and dynamics. The simulation will engage the candidates to plan and compete in real time among real competitors. Candidates will face situations of high degree of uncertainty, multitude of possibilities an plethora of data, which are normally seen to be overwhelming. The net effect of learning through this process is the indelible internalization of aggressive competitive strategy under such confounding situations that are almost realistic

 

WHAT IS UNIQUE ABOUT THIS PROGRAM?

•The program uses SIMULATION TECHNIQUE as a basis of generating ideas and learning.
       o Teams of 3 candidates will form a firm. One member  will be  designated  as the CEO  and other two Vice Presidents (Marketing).
       o Candidates will be expected to operate with in their sales-generated funds and the resultant marketing budget and compete in the market.
•Two day visit to IIM Indore Campus for Intensive Workshop
•Convenient Schedule  and duration
      o Program duration is 6 months.
      o No need to take leave - Classes conducted once a week on Sunday evenings
•Certificate of successful completion from IIM Indore
 

WHO SHOULD ATTEND?

This course is specially designed for senior and middle level executives in the marketing and sales functions. Exposure (direct or indirect) to marketing/and or sales functions for a minimum five years is a pre requisite for joining this course.

 

PROGRAM DESIGN AND DURATION

•The duration of the Program is 6 months. 
•The program will be delivered through classes held at NIIT Imperia Centres for Advanced  Learning, once a week as per the following schedule:

 

Sundays 6.30 PM to 9.45 PM

•In addition, there will be a 2-day campus module at IIM Indore towards the end.

 

ELIGIBILITY CRITERIA AND SELECTION PROCESS Working executives who are graduates (10+2+3 or equivalent) in any discipline with min. 50% marks (aggregate)  with a experience profile of at least 5 years after graduation are eligible for the program. Candidates would be selected on the basis of their performance in the Program Aptitude Test to be conducted by NIIT Imperia, together with the assessment of background and motivation based on the application form submitted.

 
 
Special features about Executive Program In Advanced Marketing Strategy From IIM Indore
 
 
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About NIIT Imperia

NIIT Imperia, Center for Advanced Learning has been specially created to provide quality Management Education to working professionals.

Academicians from these institutions have worked with NIIT Imperia to design programs in Management, Technology and other specialised areas, where the program contents and teaching pedagogy have been refined to be appropriate for working professionals of specified backgrounds.  

At the core of NIIT Imperia's educational delivery methodology is state-of-the-art Synchronous Learning technology.  Having designed and used Synchronous Learning technology for many years, NIIT Imperia has built around this technology a unique learning methodology and student experience that includes the best features of conventional classroom education coupled with advanced e-learning and learning management techniques.

NIIT Imperia offers Executive Management Programs at convenient times and convenient locations, directly from the most prestigious institutions in the country. The program contents, faculty and certification come from NIIT Imperia's impressive Academic Partners. The design and implementation of the student's education experience come from Imperia's NIIT heritage.
 
At the core of NIIT Imperia's educational delivery methodology is state-of-the-art Synchronous Learning technology.  Students attend classes conducted by institute-faculty and delivered using the Synchronous Learning platform.  Dedicated broadband two-way audio-video is used to create remote classrooms that are linked LIVE to teachers in the institutions. The technology permits full features of face-to-face teaching: from a raised-hand-seeking-teacher's-attention, to tabulation of responses to quizzes randomly created by the teacher.

The teaching-learning methodology emphasises peer-to-peer collaboration among students – projects and case-discussions among students within a centre or across different centres, are the typical methods used to create this collaboration. Individual assignments and presentations are other components of the methodology.
 

 
Comments / reviews on Executive Program In Advanced Marketing Strategy From IIM Indore
I am interested in this course . Let me know the fees structure and other details. Regards Aman
Posted By : amandeep, on 19-12-2011 13:15:58 
Report Abuse

I am interested in this course . Let me know the fees structure and other details. Regards Aman
Posted By : amandeep, on 19-12-2011 13:15:48 
Report Abuse
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